Should We Be Recommending More Social Media, Or Less?

by Erica on April 28, 2011

in social networks,technology and health

Social media has benefits. I personally experience these every day, and you probably do too. Social media also has risks.

Today, social media enthusiasts aren’t just common, they’re a job title. Technology has penetrated so quickly that our offline and online lives have  merged inseparably. I know I can barely keep up with each latest tech development, let alone take time to ponder the risks.

But I do often wonder:

Are there times we should recommend more social media, and times we should recommend less?

We’ve all heard ad nauseum about internet and social media “addiction.” Other oft discussed detriments include slactivism, reputation destruction, declining productivity, loss of face to face interactions, and of course the end of personal privacy. These effects aren’t trivial, and are worth balanced consideration. But they are also sensationalized and can sometimes border on fear mongering toward the detriment of an open, social web. In any case, conversations around extremes are usually unproductive.

But this much is irrefutable: social, especially mobile social, media are increasingly invading all aspects of our lives. For good or bad, the psychological and social impacts of social technologies are real. I wish we understood more about these impacts. They relate to our health, to our every day well-being.

One hypothesis by author David Zweig suggests we are living in a time of increased self-consciousness to the point of depersonalization. He posits we are living in sort of semi-reality because of ubiquitous social media and mobile. Instead of living in the moment, he suggests we now experience life through filtered media, which can alter how we see ourselves.

The extreme of this: rather than enjoying any given moment–say playing with our kids, watching films, or even attending conferences–we constantly rehearse moments in our minds as tweets and Facebook posts. The events then become real or meaningful only once they’ve been shared online. This is total theorizing, but you have to admit there’s something to it, right?

Other compelling (though somewhat sinister) theories include suggestions that social media can induce envy and fear of missing out or, worse, reduce humanity to quantifiable numbers of influence.

Social media is not a drug. We will not be getting rounds of testing, clinical trials, and panels toward approval and a label that tells us all known risks and benefits. There won’t be any recalls.

It would be nice, though, to know for sure that the benefits outweigh the risks in most cases.

The common cure to counteract social media overexposure seems to be “unplugging,” where you purposefully disconnect for a few hours or days. When it’s a long period, the standard practice is to announce your offline plans to friends and family. I think most would agree that even by having this conversation (not to mention the need for a National Day of Unplugging), we are acknowledging some of the larger implications of social media’s impact on our lives.

My hope is that there’s some middle ground of mindful social media use, somewhere between mandatory unpluggings and near constant connection. If we got there (wherever that is – I really don’t know), maybe we wouldn’t need to forcibly unplug? Maybe there’s a way to co-exist with technology more peacefully?

Anyway, getting back to my original point:

As people who care both about others’ health and in the power of social media for good, are there situations professionally or otherwise when it’s more responsible to recommend less social media use, instead of encouraging more?

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  • http://philbaumann.com philbaumann

    You said it better than I ever did.

    Perhaps we will see the emergence – not necessarily anytime soon – of a new kind of sabbath. Or, rather, sabbath(s).

    Their origin thousands of years ago perhaps lay in an understanding of the effects of technology on culture and the need to keep to the basics (in religious terms, to commune with G*d).

    I doubt we’d see a one-day-per-week sabbath; but maybe a generally philosophy among some individuals and groups who recognize the fundamental need to stay in touch with our origins.

    (And – to answer your question: imo, we should encourage less :)

    Phil

  • http://twitter.com/ericaholt Erica Holt

    Thanks, Phil.

    It’s funny you mention #eSabbath, because that’s the inspiration for the National Day of Unplugging. It’s not just supposed to be a day of the year, but weekly and it’s “manifesto” is tied to principles of the jewish sabbath. This probably makes it more difficult to catch on widespread tied to a religion/culture. But maybe this mindset could take off explained in relatable terms for different friends, families, and cultural and religious groups, who could participate together.

    Erica

  • Alex Bornkessel

    Hi Erica,

    I like your sentiments here as you make some great points. However, I don’t think you’re question gets to the heart of what’s really aloof (even though I completely understand why you ask it).

    I think, as professionals, we shouldn’t focus on more or less social media. We should be doing the harder work of rolling up our sleeves and looking at what works, identifying the problem and who it affects, etc

    In our work, people say I want a Facebook page or I want Web badges. Rather than recommending more or less social media at that point, we should ask: What are your goals? Why are you doing this? What does success look like? What is it you think this Facebook page will help you achieve?

    In other words, it’s not a question of more or less. It’s a matter of applying evidence-based approaches and strategic planning. I think THAT’S our role professionally. And, a lot of that comes from client (and consultant) education on an ongoing basis.

    Best,
    Alex

  • http://www.ericaholt.com Erica Holt

    Thanks, Alex.
    You are probably right. Professionally, all we can really do is what you say, and it’s never a good idea to go in with a mind of one way or the other, or more or less. Part of what I’m suggesting, and perhaps it wasn’t clear, is that as we make strategic recommendations for social media use, shouldn’t we also be looking at the larger impacts of these technologies on our lives and daily well being?

    Everything’s a trade off–say we have a creative idea for digital media use that fits well in to a larger strategy. How do we know the ultimate goal in facilitating that tech use among an audience is more beneficial than its risks. It’s a pretty obtuse suggestion and we’d probably go nuts thinking this through professionally on a regular basis while never getting any work done ;)

    I agree that today we are more at a place of questioning basic goals and priorities and that is surely the most important thing we can do as professionals (though, personally, I’m going to continue questioning the technology themselves’ impacts from a health perspectives).

    Thanks again for your insights — always appreciated,
    Erica

  • http://freetraffictip.com Tinu

    Absolutely less. Excellent point. Not only less, but strategically less. Would hate to think I was that one chick at the party who wouldn’t shut up, right?

  • http://www.outsource-website-development.com outsourcing web development

    Its so good reading your article. I learn a lot regarding this topic discussion. I may add this information to my reasearch. Thank you so much for this useful blogs.
    outsourcing websites | offshore web development

  • http://www.outsource-website-development.com outsourcing web development

    Its so good reading your article. I learn a lot regarding this topic discussion. I may add this information to my reasearch. Thank you so much for this useful blogs.
    outsourcing websites | offshore web development

  • http://filsupport.com/web-design-outsource/ Web Design Outsource

    I strongly recommend the use of social media. You can get potential leads just by the use of social media but there’s so much more about it and that’s the reason why we cannot disregard it. 

  • David Roy

    Today social media site are very using in the world,  and those site has very benefits.  I have daily using facebook it is my favorite social media site, I just glad to read your blog post, thanks for nice sharing.

    Hire .Net Developer | .Net Development

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