AIDS.gov Publishes New Media Communication Strategy

The federal government’s one-stop new media shop for HIV/AIDS information, AIDS.gov, recently published its strategy for integrating new and “old” media channels, and you can check it out below, courtesy of Path of the Blue Eye on Slideshare. There are some great nuggets here, including AIDS.gov use of Forrester’s POST (people, objectives, strategy, technology), its new media use in matrix form, its staffing set up, and its future planning ideas.

Tagged as: aids, aids.gov, hiv/aids, social media strategy, social networks, socialmedia, strategy